SoulSpace Retreats Website Copy
SoulSpace tasked me with crafting the copy for their wellness retreats and women’s circles, as well as the story of the brand. The brief was to write evocative and informative copy that captured the retreat’s tranquil essence while clearly communicating its structure, inclusions, and booking details. The tone needed to feel warm and inviting, but also refined — reflecting the calm assurance of a new bespoke wellbeing brand.
I began by immersing myself in SoulSpace’s existing tone of voice: gentle, grounded, and mindful. From there, I shaped a narrative that moves fluidly from inspiration to information, opening with sensory imagery before easing into the practical details that guide visitors toward booking. I kept the language simple yet sensory, favouring soft consonants, natural imagery, and clear verbs that evoke calm motion.
The finished page blends inspiration with clarity — an inviting journey that mirrors the retreat experience itself. Visitors are first drawn into the atmosphere of Mallorca’s golden hills, then guided gently toward practical details and booking information.
The client was delighted with the outcome, noting how the copy captures the SoulSpace spirit perfectly: peaceful, grounded, and human.
This project was a joy to write: a chance to blend lyrical storytelling with purposeful web copy.
